Juice for your creative business
Mmmmmm, rich, sticky, gooey chocolate cake. 😋 Don’t you want your website, email and social media copy to be like that? Totally tempting and irresistible? Then, think of your copy like a cake. When you’re writing, you have to juggle a lot of balls in the air, so I find it helps to think of […]
Listen here: Podcast notes: Want to know the absolute BEST thing you can do for your business? The one thing that will help you connect with and serve your customers better, sell more, help future-proof your business AND take as little as an hour a week? The answer is creating an email list! Here’s why […]
Listen here: Podcast notes: Do you either struggle to sell or find selling leaves you cold and empty? Then you need to build a better connection with your customers! Building a connection with your ideal customers, not only helps you make more sales, but it feels more natural and less ‘icky’. Find out the two […]
Listen here: Podcast notes: Are you trying to juggle all the marketing plates and they’re crashing on the floor? You need to be focused on what works best for you, and stop trying to do too much! Here I teach you how to create a simple marketing plan for your business, so you can stop […]
For many years I was extremely resistant to planning of any sort. Sound familiar? As a creative person who likes to go with the flow – I found it went against the grain and it didn’t make any logical sense to me, as things can change so much. That was until I realised that achieving […]
Feeling overwhelmed with the amount of COMPETITION out there? If you’re one of many, many jewellery designers, one in a million illustrators, or maybe one of a huge number of ceramicists. Sometimes it’s really hard to not compare yourself to other (what you perceive to be more successful) businesses. And whilst you do need to […]
I’m going to jump straight in and address the elephant in the room (hope you don’t mind me being direct, but that’s kinda my style!) So how’s business? Have things been really tough recently? If so, you’re not alone. So many makers rely on selling their work in shops, markets and fairs. Which was working […]
Instagram, Facebook, Twitter. No doubt you’ll have considered all of these when it comes to getting your business out there and finding new customers. But have you ever thought about using Pinterest? Yes, you know, that platform where everyone goes and plans their weddings or their home renovation projects? Or just occasionally might look up […]
There’s one thing I insist you MUST do. And that’s to start building and serving an email list.
You don’t have time for marketing? You’re getting on ok, aren’t you? I mean, your head’s above water? So you get a bit busy around Christmas and you don’t have quite as many customers as you’d like. But you haven’t got any more TIME to do a single thing! Sounds familiar? Well, can I ask […]