Business LEADER STory coaching
Story clarity is everything.
All brands and business leaders have a story.
Getting clear on that story (including understanding your purpose, values and unique value proposition) is essential to help you stand out and become the best business leader or brand you can be.
I work with Business Leaders and Brands to get them clear on that story. Find out how I can help you here.

If you don't understand your story, how can you communicate your value to others?
WHY STORies?
Your story is the key to your success
Your story is powerful. So many business leaders chug along in their business or life without giving enough thought to their real, authentic story.
They fall into the ‘should’ trap of doing what they think they should do…not what’s truly aligned with them. And then they wonder it doesn’t work.
And it’s because their beating heart – THEIR STORY – is missing, or inconsistent.
But when you take time to curate your story and use that for the basis of everything you do… and it’s authentically and powerfully you… Well, that’s powerful stuff.
And Business Leader Story Coaching can help you do that.

Telling your business story can open all sorts of doors...
...many you don't even know about yet.
BUSINESS LEADER STORY COACHING PACKAGES

Small Business
Brand Story Package
Come away with a toolkit designed to make it easy for you to become a whizz at communicating your small business brand story.

Personal Brand Story Makeover
Get a Personal Brand Story Makeover, so you can create more opportunities and feel confident promoting yourself as a business leader.

Business Leader and Executive Story Coaching
If you’re creating a communication strategy, project updates or change comms, I can help you communicate your story effectively and clearly.
What do you really stand for?
Business Leader Story Coaching can help you get clear on your Brand Story, so you can you make better decisions
ABOUT ME
How the fluff did I become a Business Leader Story Coach?
Spending all my professional life finding and sharing stories – that’s more than two decades (I know, I don’t look that old). You could say I’m slightly obsessed with story.
If you cut me right down the middle (please don’t), I’m pretty sure you’d find the word ‘story’ running though me.
A BBC journalist, Corporate Comms professional, podcast host and blogger (plus a stint as a stage entertainer in France and Captain of the Book Quiz team (twice)), storytelling is in my DNA.
Now, as a Business Leader Story Coach, I love helping people like you get clear on your brand story and share their stories in your content, so people take notice and take action.

How I've helped these business leaders
(and why they love working with me)



Find out what it's like to be a hostage negotiator for the Met Police, or how a stationery brand accidentally started with a Dutch toilet calendar.
Story Slurp podcast showcases the surprising stories of business leaders and founders, and shows us we all have fabulous stories to tell (whether we know it or not).
Why do you need a Business Leader Story Coach?
I can help you attract the customers you want (and repel the ones who make you want to scream)
All the ways a Business Leader Story Coach (that's me) can help you:
To keep it simple, I’ve created three Business Leader Story Coaching packages:
* Small Business Brand Story Package
* Personal Brand Story Makeover
* Business Leader/Executive Coaching Package
But if you need something specific, I can also help with all of these:
Getting clear on your Brand Story; understanding your Personal Brand; clarifying your purpose; knowing your values; deciding your Unique Value Proposition (UVP); defining your origin story; defining key messages; creating content pillars; understanding your mindset blocks; pitching; communication strategies; creating brilliant case studies; writing skills; email marketing; PR strategy; creating killer slide decks (that don’t send people to sleep); podcast guesting and hosting; authentic video skills; preparing for media interviews; speaking confidence.
Get clear on your Business Brand Story...
...download your FREE
Brand Story Canvas

Storytelling insights (just add a cuppa)

6 reasons why you need to build your Personal Brand
Ever wondered why Lara Looloo (change as appropriate) ends up getting all the exciting opportunities, guest panel invites and plum pick of the jobs, when you’re just as good as her? Because Lara has built up her Personal Brand and is now reaping the benefits. You don’t have to be

Planning a new website? Do these THREE things first
You’ve done a gazillion hours of research, and you’ve finally got your dream website developer lined up and ready to go. You’ve seen the work they’ve done for other businesses, and you can’t wait to upgrade your own website (because your current one’s looking a bit embarrassing tbh). It’s so,

Discovering Your Ikigai: A Guide to Finding Purpose
It’s Saturday night. After overdosing on giant cheesy wotsits and binging the latest series on Netflix, you distractedly check out the lottery results on your phone. WHATTT? For the first time ever, the numbers on the screen match the numbers on the crumpled bit of paper in your hand. You’ve
Check out
The Story Slurp Bookshop,
chock-full of books we love to help you grow, learn and kick back.
