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VICTORIA BROWN

VICTORIA BROWN

INSPIRING AND EDUCATING JEWELLERS

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W H O L I K E S A F R E E B I E ? I know I lov W H O L I K E S A F R E E B I E ? I know I love to get something for free! That’s why I’ve decided to offer a SPECIAL EARLYBIRD BONUS for anyone that signs up to my new course ‘𝗦𝘂𝗽𝗲𝗿𝗰𝗵𝗮𝗿𝗴𝗲 𝘆𝗼𝘂𝗿 𝗘𝗺𝗮𝗶𝗹 𝗟𝗶𝘀𝘁’ before the close of play on Thursday. It’s access to a one-off group Q and A call with me, where you get to ask me any question you like about how to improve the way you do email marketing...whether you’re struggling with getting people on your list, or you simply don’t know what to say. And the great thing about it being a group call is you can not only get the answer to your questions, but you can also find out what everyone else is asking! (Of course, all these things will be covered in the actual course, but on the call, you’ll get the chance to ask a specific question related to your business - so it really is invaluable if you want to get the best possible result). Enrolment to the course opens tomorrow, and you’ll need to sign up before the end of Thursday to get your hands on the early bird deal, so make sure you’re not too late to grab this one-off opportunity to ask me any question you like about email! (My total passion!) Don’t miss this chance to help email marketing transform your business this year. Any questions please feel free to drop me a line below or by DM... (𝘐 𝘤𝘢𝘯'𝘵 𝘣𝘦𝘭𝘪𝘦𝘷𝘦 𝘦𝘯𝘳𝘰𝘭𝘮𝘦𝘯𝘵 𝘰𝘱𝘦𝘯𝘴 𝘵𝘰𝘮𝘰𝘳𝘳𝘰𝘸! 𝘐'𝘮 𝘴𝘰 𝘦𝘹𝘤𝘪𝘵𝘦𝘥 𝘵𝘰 𝘩𝘦𝘭𝘱 𝘱𝘦𝘰𝘱𝘭𝘦 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮 𝘵𝘩𝘦𝘪𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴!)
Y O U R W H Y So, What’s your ‘why’? Firs Y O U R W H Y So, What’s your ‘why’? First of all you might want to know what a ‘why’ is?! Well, it’s the reason you get up in the morning and do the thing you do, it’s the reason you put all your energy in time into a project, it’s why you sometimes are up all night finishing off, it’s why you sometimes go through the hustle and the pain to achieve what you want, it keeps you pushing on through when times are tough. We all need a why if we really want to achieve something, or we’d give up as soon as things got tricky. And it’s important you know what your ‘why’ is, then you can use it to really help you push through the hard times...like now probably is. My ‘why’? Well it’s a few things: 🌈 My passion to help creative business owners live out their dreams, without stress 🌈 My desire to see more amazing crafted products out in the world 🌈 My wish to make my kids proud 🌈 My dream to show the world I’m enough These are things that keep me going - they’re MY why. What’s YOUR ‘why’?
4 D A Y S T O G O ... Eek, I can’t believe i 4 D A Y S T O G O ... Eek, I can’t believe it’s just four days until enrollment opens on my very first email marketing course - ‘SUPERCHARGE YOUR EMAIL LIST.” If you want to make sure you don’t miss it, please sign up for my newsletters via the link in the bio...there will be a limited number of spaces (and this first time there’ll be a special price you won’t want to miss!) And yes… I love an early bird so there’ll be a special bonus if you sign up within the first couple of days… This is YOUR chance to take 2021 by the scruff of the neck and get your email marketing plan doing amazing things...just to take the pressure off face to face sales, or you know, in case a little thing called a pandemic happens again! You should be excited as email is proven to be the most effective marketing platform there is….just think about what you could achieve by the end of this year if you nail email marketing! What are you launching soon? What’s going on in your world?
I D I D I T ! A few months ago I hit a huge mil I D I D I T ! A few months ago I hit a huge milestone! One that really meant a lot to me in my business. Yes, after lots of work (and the perfection of my email list building strategy) my email list finally hit 1000 subscribers. And why does this number mean so much to me? Well, the power of email marketing is unparalleled. These days if people want to know your worth as a business they check out the number of your email list subscribers. This is because emails have the biggest return on investment than ANY OTHER PLATFORM. For real. So to get to 1000 for me, was well brilliant! There are plenty of people with more subscribers than me, and this is only the start of my journey..but to find a strategy that works and got me to 1000 subscribers was a big moment. What’s even more astonishing is more than half of those subscribers signed up over the last couple of months! After trying lots of different things, I’ve found a blueprint that WORKS for building email lists. Not only that, I’m also selling more from my email list than any other method...this knowledge is literally gold! And as you know, I’m passionate about helping jewellery designers and creatives to build their businesses, so I decided to build a course teaching what I’ve learned to help you do the same. The course is called ‘Supercharge your Email List’ and will take you through step-by-step how to get your first 500 followers, how to nurture that list and actually sell to them. By the end of this course you'll have a plan in place to regularly building your list with your perfect customer, and warming those customers up so you sell more by email than any other way. Enrolment opens next week, and places will be allocated on a first-come, first-served basis...so keep an eye out for more details on here...or sign up to my newsletter to make sure you find out as soon as the cart opens….and yes, there WILL be a bonus for people signing up straight away!) My email list now? it’s currently rocking along at around 1400 and is rapidly growing full of lovely creatives, just like you, who want to grow their businesses. My email list is supercharged...what will you do to supercharge yours?
T H E S E C R E T ' S O U T ! Ok, so I think I’ve kept you on tenterhooks long enough! My big secret is OUT. I’m SOOO excited to reveal I’ll soon be opening for enrollment on my very 𝗳𝗶𝗿𝘀𝘁 𝗲𝗺𝗮𝗶𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗼𝘂𝗿𝘀𝗲 for jewellers and creatives! There’ll be a limited number of places available (and because it’s the first time, there will of course be a special first-timer price)! The course is called ‘Supercharge your Email List’, and will take you through step-by-step how to get your first 500 followers, how to nurture that list and actually sell to them. By the end of this course you will have a plan in place that will be regularly building your list with your perfect customers, and warming those customers up so that you sell more by email than anyway. Email is proven to be 40 times more effective than social media for selling (and of course it’s a great way to get in touch with your customers WITHOUT relying on fairs)...so I’m really excited about how this course can transform people’s businesses for the better! Enrolment will be open next week, and places will be allocated on a first come, first served basis...so keep an eye out for more details on here...or sign up to my newsletter to make sure you find out as soon as the cart opens….and yes, there WILL be a bonus for people signing up straight away!) If you have any questions let me know!
W A N T T O K N O W A S E C R E T ? Phew it’s been a busy few weeks...and that’s because I’ve been working away behind the scenes on something very special for you. Something I know will be a game changer for your business. Keep an eye out on social media, or if you want me to let you know by email then make sure you’re signed up to my newsletter (the link’s in the bio). This is a one-time offer that’s coming up you’re going to want to know about! Double tap if you’re excited! (P.s. is it weird if I double tap on my own post?!)
T O M A K E Y O U S M I L E... Because sometim T O M A K E Y O U S M I L E... Because sometimes there’s nothing more you can do than look at beautiful things to help make you feel better. So I thought it would be good to gaze on some gorgeous jewellery. Of course, it won’t change our current predicament. But it may distract us for a moment. Make us feel a tiny bit lighter. And that’s got to be good, right?! From L-R: @deelyndesign @katesmithjewellery @jacquelineryanjewelry @joannethompsonjewellery @jacquelinecullenjewels @marknuell @shimaracarlowjewellery @daphnekrinos
W H Y I L O V E E M A I L There I said it. I W H Y I L O V E E M A I L There I said it. I’ve probably made you shudder in horror right about now...I mean, the very thought of going into people’s inboxes and actually EMAILING them, even after they’ve given you permission! Somehow it seems much worse than just randomly posting out into the ether on social media (even though nobody gave you permission to post those!) I’ve been thinking a LOT about email marketing the last few months. It’s sooo effective (40 times more so than social media at selling). Yet even though it makes a huge amount of sense ( 90% of people on your email list see your emails compared to 2% of your audience seeing your Facebook posts), business owners really seem to shy away from sending emails. I’ve been thinking about this and I’ve come to this conclusion why... Putting yourself out there is tough… it requires a LOT of bravery. Especially when you’re promoting a creative business that has a little bit of your heart attached. It’s a bit easier to chuck out some content on social media (knowing deep down not many people will see it) so that when it fails it doesn’t feel like such a rejection. But email’s much more personal… going into someone’s inbox you’re not only promoting yourself, but doing it in a much more intimate way. This is GREAT for getting results...as a business owner you really want to create that personal connection. Buuut, it does feel a lot more vulnerable putting yourself out there in an email, than on social media. So...we tell ourselves, “Email marketing doesn’t work,” and,“It wouldn’t work for our kind of business,” or “People don’t really want to hear from us,” rather than facing the truth. The truth is we’re scared! But it’s the people that take the action to go beyond that fear who build the businesses of their dreams. The benefits of email marketing are unparalleled by ANY OTHER DIGITAL PLATFORM….the only thing holding you back is your mind. I know, because I’ve thought all these things too...and it’s taken me a couple of years to change my beliefs around email marketing...but now I believe! Do you believe in the power of email marketing?
G I V E A W A Y How would you like a wall-ready G I V E A W A Y How would you like a wall-ready copy of my work/life balance wall planner and calendar to help you boss 2021? I’ve printed out copies for myself on gorgeous thick silky paper, and I’ve had a few spares made, as I thought you might fancy one too. I’m so impressed with the printing, this paper feels lovely! So I’ve got: 1x A3 wall planner and A4 calendar (swipe across to see) 3x A3 wall planners And you’ve got the chance to get your hands on one! All you need to do is tell me in the comments below where you’d hang your shiny new planner and tag a friend in (oh and make sure you’re following me too). And each individual tag counts as an entry! You’ve got until midnight on Sunday night and I’ll draw out the winners on Monday. Good luck!
3 EMAIL MARKETING MYTHS Email marketing. There. 3 EMAIL MARKETING MYTHS Email marketing. There. I said it. Did it make you shudder. Did you just think, “Yeah, but that’s not for me?” That’s exactly what I thought until I realised the power of email marketing. But since I’ve seen emails transform my business I want to shout from the rooftops about how AMAZING it really is! Here are 3 top (untrue) myths about email marketing... 1. Nobody uses email any more NOT true! Selling on email’s the number one source of sales for most companies these days (in fact for the return on investment for email marketing is typically 38x - which is HUGE!) One of the reasons it’s so powerful is because emails are much more personal than social media. Dropping into someone’s inbox for a one-on-one convo is so much more powerful than shouting your messages out to the masses on social media. 2. I don’t need to grow my email list as I have social media Yeah, I get it. Facebook and Instagram each have more than a billion users. those are HUGE numbers, so it’s tempting to believe this is THE way to reach lots of people. However, the total number of people with email accounts across the world is FOUR billion! Not only do more people have email accounts….72% people prefer to receive promotional content through email. And social media? 17% of people prefer to be marketing through social media - I know it’s easy to tell yourself people don’t want to hear from you by email, but it’s simply not true. Remember Myspace? Social media platforms have been and gone, but email’s here to stay. 3. Writing emails takes too long and there’s nothing to say I write weekly emails to my audience AND it doesn’t take me longer than half an hour a week, I ALWAYS have plenty to talk about. This is because I have a plan of what I want to say, a great email platform that makes writing and sending my emails really easy (@flodesk) AND most importantly I don’t try and sell in every email. Only about a quarter of your emails need to be explicitly selling your products. And if you understand your brand and your audience well, there’s always LOADS to say! What do you find hardest about email marketing? Let me know and I’ll see if I can help..
H E R E W E G O A G A I N... For all of you in H E R E W E G O A G A I N... For all of you in the UK, where lockdown take 3 has just started, I hope you're doing ok. Yes, this totally sucks, but hopefully there really is a light at the end of the tunnel now. Whilst a third (winter) lockdown is bound to feel tough - we CAN do this. And the best advice I can give is to take one day at a time and to use the time you have as wisely as possible. I'm going to focusing on: * Eating to make myself feel better (i'm talking green smoothies, not chocolate!) * Moving as much as I can * Meditating where I can squeeze it in * Building my business * Getting through one day at a time What's your plan to get through the next 6 weeks or so? Let's get our heads down to plough through this and when we lift them up again hopefully the sun will be shining on a happier spring. Who's with me?
H E R E ' S Y O U R 2 0 2 1 P L A N ... Phew, H E R E ' S Y O U R 2 0 2 1 P L A N ... Phew, well that year happened... not sure what kind of program glitch got into 2020 but it can do one, right? Hopefully you got through 2020 in one piece, and your thoughts may be turning to business planning...what did you learn from that epic year that you can use to make your business more resilient? What can you do NOW to protect yourself, should something like 2020 ever happen again? I think we can safely say the digital revolution exploded last year (Zoom anyone?!) and that now that genie is out of the bottle, it’s never going back. Whilst events will of course return in some guise, now that people have got used to spending their digital pound, this will become more commonplace. What does this mean for you? Well you MUST be thinking right now about your digital marketing strategy...or in plain English... how the heck are you going to find and sell to your customers online?! Soooo...I have a plan for you. You find your customers online - via social mediaYou get your social media customers onto your email listYou serve the hell out of that email listWhen your customers have got to know you, then you sell to them, via email. There’s a few reasons why this makes sense… Firstly, email is soooo much more effective than social media at selling….all the stats tell us that, including a recent survey revealing that email is 40x more effective than social media at selling stuff. Secondly, 90% of the people we send emails to get our emails, compared to the 2% of our Facebook followers who see our posts. Thirdly, people need to get to know and trust you before buying from you (and for big purchases to wait until the time is right) this is why email works so well. So that’s my plan anyway, feel free to take it and use it for your business too! I’d love to know what your plans for your business are this year? Are you planning to become more digital (and if not, what would you do if we saw another pandemic?
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