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VICTORIA BROWN
VICTORIA BROWN

HELPING YOU BUILD YOUR CREATIVE BRAND

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  • Spotlight: Sally Cuthbert of Littlehouse Jewellery
  • Spotlight: Vinca Brown of Loomiere Weaves
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the_victoriabrown

📣 EASY AND FUN MARKETING FOR 𝘾𝙍𝙀𝘼𝙏𝙄𝙑𝙀 BUSINESSES 📍Solihull
Taking you from unknown maker to in-demand brand!
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VICTORIA BROWN
LAST CALL FOR ROCK YOUR ABOUT PAGE WORKSHOP This LAST CALL FOR ROCK YOUR ABOUT PAGE WORKSHOP This is where it all began for me – the start of my evolution from blogger to coach – when I first taught my popular ‘Rock your about page’ workshop. What I love about this virtual workshop is not only does it teach you step by step how to write the perfect about page for your website (and to do it in a way to make it more effective). It also teaches you some fundamental marketing tactics in the process, which you can use elsewhere in your marketing strategy. I homed in on the about page because it’s somewhere that customers often visit, but often makers and creatives don’t maximise the opportunity for sales from the page. So what can end up happening is that potential customers come to the about page to look for validation that your brand is right for them, but turn away when they don’t feel it really speaks to them. What I wanted to do with this workshop is make it really simple for people to create their own super-effective about page that speaks to their customers, and in the process change their way of thinking about the way they talk to customers on their website. If you take a look at the images from L-R, you’ll see what people who’ve done the workshop have said about it. And if you’d like to sort out your about page and make it connect with your customers then this is the last call for the workshop, which is taking place TOMORROW NIGHT AT 8PM. It costs £47, you get a Zoom workshop with me, the chance to ask any questions and a workbook which will take you through the process step-by-step. To book on just send me a DM on Instagram or Facebook or send me an email at Victoria@thevictoriabrown.com
HAVING ONE OF THOSE DAYS? ⁣ ⁣ When I barely go HAVING ONE OF THOSE DAYS? ⁣ ⁣ When I barely got a wink of sleep last night I was tempted to think - oh it’s going to be one of THOSE days. ⁣ ⁣ Then when I dragged myself out of bed and my cheeky Bourbon biscuit fell into my coffee I honestly nearly thought it. ⁣ ⁣ When I logged on and saw my website formatting was all over the place and I had to sort it out, I have to admit I did think it for a second. ⁣ ⁣ Yes I very nearly thought: “oh no, it’s going to be one of those days”, but I stopped myself. And instead I changed the narrative in my head to: “yes these are small challenges, but I won’t let them beat me!”⁣ ⁣ I’m writing this because being positive doesn’t always come naturally to me, it’s something I have to work on every day. But I know from experience that everything’s better when I try to look on the bright side.⁣ ⁣ When things get tough I do three things:⁣ ⁣ * try and be positive⁣ * formulate a plan ⁣ * be kind to myself if it doesn’t work out.⁣ ⁣ So I challenge you: how you can you turn your negatives into positives today? ⁣ ⁣ (Now I’m going to have a lie down, because I really am very tired!)
4 MISTAKES PEOPLE MAKE WITH THEIR ABOUT PAGE...⁣ 4 MISTAKES PEOPLE MAKE WITH THEIR ABOUT PAGE...⁣ ⁣ Did you know that your about page is one of your most visited page on your website? It's where your new customers head if they want to find out more about you before they make that important decision on whether to purchase from you. They want to know are you trustworthy? Do you 'get' them? Are they a good fit? ⁣ ⁣ So you can see how important it is, right?⁣ ⁣ Yet so MANY people get their about page wrong - and think it's about creating some kind of CV for people to browse.⁣ ⁣ The thing is, it's really easy to put right if you know how!⁣ ⁣ Here is my lowdown on the 4 mistakes people make on their about page - so you can avoid them!⁣ ⁣ * They think it's about them! (It's not, it's about their customer)⁣ * They treat it like a chronological CV⁣ * It has no images, just hard to read text⁣ * There's no thought about what happens when the customer finishes reading the page⁣ ⁣ If you need more help with your about page, I'm running my popular 'Rock your about page' workshop next week teaching my easy about page formula - just send me a message if you'd like to book a place. But spaces are limited, so don't wait too long!
SPOTLIGHT: LITTLEHOUSE JEWELLERY Say a big hello SPOTLIGHT: LITTLEHOUSE JEWELLERY Say a big hello 👋 to the lovely Sally Cuthbert from @littlehousejewellery - who's appearing in this week's Spotlight on the blog. Sally (who loves living in Edinburgh) is obsessed with shapes (her jewellery is made from the most unusual shapes!) and has had various careers before becoming a jeweller. I love the fact that she's always experimenting and she's currently working on a collection of ...wait for it...table jewellery! You can see Sally's extraordinary jewellery by scrolling across and read her story by clicking on the link in my bio here: @the_victoriabrown If you’re a maker/designer and would like to feature on my blog, just send me a Dm!
TEAM WORK⁣ ⁣ Even if you work on your own, it' TEAM WORK⁣ ⁣ Even if you work on your own, it's likely there are other people who help you succeed - maybe your family, friends, colleague in the studio next door or just someone you listen to on a podcast who inspires you.⁣ ⁣ Whoever it is, we can't achieve our goals without a bit of help - and even though England lost last night, it's important to remember how being a team got them through both the highs and lows over the past few weeks.⁣ ⁣ I have my family helping out behind the scenes and an extensive online network of people who help me give the motivation to succeed, as well as you guys - my wonderful community - cheering me on!⁣ ⁣ Who's on your team?!
WHAT'S YOUR SECRET SAUCE?⁣ ⁣ If you're struggl WHAT'S YOUR SECRET SAUCE?⁣ ⁣ If you're struggling to identify your ideal customer, sales just don't seem to be coming and everything feels a bit hard...it might be that you just need to find your SECRET SAUCE!⁣ ⁣ I'm talking about that inimitable thing that you (and only you) can provide through your brand/products/services.⁣ ⁣ What is it that makes you irresistible to your ideal customers? What is that essence that you bring to make what you offer stand out from the crowd and make people desperate to buy whatever it is from you?⁣ ⁣ Once you know, you can double down on highlighting it to people and the sales will come. Easy!⁣ ⁣ But sometimes it's easier said than done to work out what your secret sauce (especially if you're trying to work it out on our own and you can't see the wood for the trees!)⁣ ⁣ So I've put together some easy and practical steps to help you identify your secret sauce and make your life a whole heap easier.⁣ ⁣ Check it out in my blog - just go to the link in my bio here - @the_victoriabrown⁣ ⁣ What's your secret sauce?⁣ ⁣ Mine's to make marketing easy and fun for creatives using actionable, foolproof systems that anyone can do! I like to think the way I have the ability to break down and explain things to people in the way I do is my secret sauce :-)
HOW’S YOUR ABOUT PAGE? Did you know it’s one HOW’S YOUR ABOUT PAGE? Did you know it’s one of the most visited pages on your website, where potential customers check you out, before committing to a purchase? But what does yours say about you? Is it a boring bio? Maybe you don’t have a clue what you should write? If you’re not confident you’re about page is telling your story well enough, then I can help. I’m bringing back my popular ‘ROCK YOUR ABOUT PAGE’ workshop - where in just over an hour you can learn my foolproof process to creating an engaging and interesting about page which is perfect for your brand and will attract your perfect customers. It’s taking place on weds 21 July at 8pm and codes £47 (if you bring a friend you can both pay £39) There’s a limited number of spaces, so if you’re interested, you can reserve your place now by sending me a DM or email to victoria@thevictoriabrown.com Let’s get your about page sorted! 💪🏻💪🏻💪🏻
HI - BETCHA DIDN'T KNOW THIS...⁣ ⁣ I feel like HI - BETCHA DIDN'T KNOW THIS...⁣ ⁣ I feel like a bit of silly fun today, so thought I'd drop in some fun facts you don't know about me (besides the fact I'm obsessed with creativity, brand and email marketing) As you can see from the photo, I also quite like bright clothes (which is why I treated myself to this fun number from @boden_clothing)⁣ ⁣ 😜 I love to dance - in fact when there's a tune on, I have to almost strap myself down to stop my body moving.⁣ 😜 I'm a qualified fitness instructor and used to teach body combat - my favourite track was the Pirates of the Caribbean one (mainly because I could prance around the room pretending to wield a sword)⁣ 😜 I LOVE anything French - and in fact I went to work in France for four summers in my 20's - I had to learn to speak French VERY FAST in order to survive!⁣ ⁣ YOUR TURN - tell me one thing I don't know about you....GOOOOO 👇👇👇
YOU MAY NOT LIKE IT, BUT...⁣ ⁣ Consistency rea YOU MAY NOT LIKE IT, BUT...⁣ ⁣ Consistency really is the key to success.⁣ ⁣ Wanna build your Instagram audience? You need to be consistent and post AND engage with people regularly.⁣ ⁣ Wanna get fit? You need to be active on a regular basis.⁣ ⁣ Wanna become an awesome writer/sketcher/sewer/ tennis player/ footballer? ⁣ ⁣ CONSISTENT PRACTICE IS KEY! Yes you might also need some talent to be one of the best at something, but you won’t get there without regularly working at it. Think of all those legends out there - how did they get good at something? They became obsessed and did it regularly. ⁣ ⁣ While I’m not saying you need to be obsessed, you will need to do something lots of times to get results - think of it like your flying miles.⁣ ⁣ Yes I know it’s not the most exciting thing in the world but this is actually great news because it means you’re capable of more than you realise!⁣ ⁣ What are you going to get consistent at doing?
SPOTLIGHT: LOOMIERE WEAVES I'm so excited to brin SPOTLIGHT: LOOMIERE WEAVES I'm so excited to bring back the 'Spotlight' feature on my blog! This was where it all started for me (two years ago now😱) when I started a blog to raise the profile of independent jewellers - and featured interviews with them. Now, after turning the blog into a full-time business teaching makers and creatives how to market their businesses in an easy and fun way, I've decided to bring the Spotlight feature back. But this time, I'm going to be celebrating all kinds of high-quality craftspeople and featuring them on my blog. My first Spotlight features Vinca Brown of @loomiereweaves whose work is wonderfully vibrant, due to the influence of the two different places she lives. And can you believe she only started weaving about four years ago, yet achieves wonderfully high-quality work like this? I just love it! Scroll across to see Vinca and her wonderful work. To find out more about Vinca and her work, visit the link in the bio here: @the_victoriabrown If you’re a maker/designer and would like to see your work featured in my Spotlight, let me know by sending me a DM. 😀
WOULD YOU LIKE TO BE FEATURED ON MY BLOG?⁣ ⁣ A WOULD YOU LIKE TO BE FEATURED ON MY BLOG?⁣ ⁣ Are you a maker/creative or designer looking to get your name out there? Well, I'm excited to announce the return of the Spotlight feature on my blog!⁣ ⁣ This was where it all started for me, when I originally featured jewellery designers on my blog and gave them a place to tell their story. And as much as I l really do love jewellery designers, I thought, "Why let them have all the fun?!" So i've re-started my spotlight feature and opened it up to ALL creative business owners - whatever your craft/art/discipline.⁣ ⁣ It's so easy to get involved, just send me a direct message, letting me know you're interested and your email address, and I can send you over a few questions for you to answer. Easy peasy? ⁣ ⁣ I can't wait to hear everyone's stories...who's excited for the return of the designer spotlight on my blog?⁣ ⁣ Please share this with all your creative biz friends and encourage them to get involved!
LOST YOUR MOJO?⁣ ⁣ Do you still love your crea LOST YOUR MOJO?⁣ ⁣ Do you still love your creative business, but finding it hard to stay motivated?⁣ ⁣ Well, you’re the perfect candidate for my ‘Find your mojo’ workshop!⁣ ⁣ In this NEW 1 hour virtual workshop we’ll:⁣ ⁣ 🔥 Talk about why you might be feeling mojo-less and how to get to the root of the cause.⁣ 🔥 Learn some tools to help you get your mojo back.⁣ 🔥 Learn why it’s ok to sometimes feel like this, and how to deal with those feelings.⁣ 🔥 Learn from other people on the workshop who feel the same way and share learnings with each other.⁣ ⁣ It's all happening on Zoom on Wednesday 7 July at 8pm⁣ ⁣ And this time there's a special price, at only £20 - you can book via the link in the bio! Let's help you re-find your mojo!
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