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VICTORIA BROWN

INSPIRING AND EDUCATING JEWELLERS

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S H A R E Y O U R F A V E S M A L L B I Z 👇

S H A R E Y O U R F A V E S M A L L B I Z 👇🏼👇🏾👇🏻

I couldn't let @justacard week go without marking it in some way.

Supporting small creative busineses is at the heart of what I do...so I will be buying as many Christmas presents for independents as I can this year...and supporting small businesses the best I can.

If everyone bought just one thing, it really would make a difference to those businesses who'd be doing happy dances every minute of the day.. so think about it...what's next on your to buy list? Could you buy it from a craftsperson or independent retailer?

Are you going to buy independent this year? What kind of things are you planning to buy from them? (If you don't want to give present spoilers, then just give us an idea! 😉 )

Share your fave indie biz below!!! 👇🏻👇🏾👇🏼

T O P F I V E T O O L S Let's talk tools...alth

T O P F I V E T O O L S

Let's talk tools...although (for once) I'm not talking about the hammer and saw variety today!

No, I'm talking about the kind of tools you can lean on when the going gets tough. The things that keep you mentally strong and on form. The beacons of light at the end of the tunnel when you're having one of those days, and the things that help you "get on top' of a day, rather than letting it get on top of you!

You'll see me talk a lot about mindset and mental health on there...because just as much as a Pinterest strategy, Instagram tips, email marketing lessons or branding knowhow is game changing for your business, even more so is your MINDSET.

Yup, knowledge is brilliant, but if you're not in the right frame of mind to put yourself out there and make it happen, well, it's pretty pointless.

I've learned a lot about myself this year....still totally work in progress 😂 ) and I've learned the things I need to do to keep me on top of the day. Do I do them EVERY day? Well no, I'm human! But i find that when I do try and make the effort to squeeze them in they really help me to feel morel productive and in control (or about as in control as I can be right now!)

So here's my top five things to keep me feeling mentally on top form...what's yours?!

* Early morning yoga flow
* Drinking hot water
* Green smoothies
* Bath with epsom salts
* Brain dump in a notebook (especially before bed)

(And if you need any more suggestions for tools you can use you should totally check out Ali at @aliswiftuk, who's written two brilliant books on this!)

H O W D I D I T G O ? Phew, it’s been a bus

H O W D I D I T G O ?

Phew, it’s been a busy weekend... what with multiple craft fairs (virtual obvs) and the Christmas ramp up in full swing (even if it does feel totally weird this time round)

How did your weekend go and how’s the Christmas build up generally?

Super quiet or stress with the rush, I’d love to lend an ear. Let me know in the comments below, or if you prefer, send me a DM ☺️

I’m here to help!

F E D U P S E L L I N G O N S O C I A L S ? H

F E D U P S E L L I N G O N S O C I A L S ?

Here’s the thing... you don’t have to!

While you CAN sell on Instagram or Facebook, here’s the thing. It’s REALLY hard because you have to be consistently showing up and even when you do that... only about 10% of your followers actually SEE your posts!

That makes it reeeeaaallly tough to build an audience who trusts you enough to buy on social media... it means you have to post 10 times more to the get the equivalent of all of your audience actually seeing your messages, phew!!

And that trust is CRUCIAL when it comes to getting your audience to actually buy from you.

So what’s the answer?

EMAIL!!! (Don’t groan at the back!)

Using social media as just one tool to FIND your customers and get them to sign up to your email is a much more efficient way to market your business.

You can stay in touch with your customers, build a closer relationship with them and bonus- you’ll be there when they’re actually ready to buy!

This is actually so much easier than constantly flogging your guts out on social media!

Use social media as a way to FIND your customers, NOT sell to them! (And the same goes for all the other ways of finding your customers)

How do you find selling on socials?

F E E L I N G A N X I O U S ? Does trying new th

F E E L I N G A N X I O U S ?

Does trying new things make you anxious?

Me too!

Yes I know the feeling only too well when you’ve signed up for a new project or decided to put yourself out there on social media and the next day you wake up feeling sick, thinking, “Why did I sign up for that? What if I fail?”

Yesss, I’ve done this a LOT over the last year, simply because I’ve been trying a lot of new things. Not all of them work, but some of them do.

Why do I tell you this? Well I wanted to tell you because I’ve noticed one thing. When I put myself out there in a vulnerable way, well it feels awkward and anxiety inducing for sure. But really that feeling only lasts a day or two before it all starts feeling really normal. The new thing I start becomes ‘MY NEW NORMAL’ really fast. It doesn’t last forever (even if it feels like it might at the time!)

So if you’re scared to start that new thing, the thing that you KNOW could make all the difference to you, your family, your business or the world, well then give it a shot.

The DIS-comfort zone is where the magic happens, my friend. But the secret is, that feeling really doesn’t last that long, and who knows what might happen!

What are you going to go for this week?

M Y H O T 10 ... D A Z Z L E I N V I T E S One

M Y H O T 10 ... D A Z Z L E I N V I T E S

One of my favourite shows is Dazzle, as they always have a great mix of designers.

Today marks the start of Dazzle invites - a digital version of the event usually held at the Oxo Tower.

I've been utterly blown away by all the talented designers, and the pieces they've created...so I decided to create my own hot 10 - a pick of some of my favourite pieces (scroll across from L-R)

1. 𝗘𝗮𝗿𝗿𝗶𝗻𝗴𝘀 𝗯𝘆 𝗦𝘁𝗲𝗽𝗵𝗮𝗻𝗶𝗲 𝗝𝗼𝗵𝗻𝘀𝗼𝗻
I'm always a huge fan of scuptural pieces, that's why I had to choose these gorgeous earrings - and I love the two-tone too.
2. 𝗟𝗲𝘃𝗶𝘁𝗮𝘁𝗲 𝗺𝗮𝘅𝗶 𝗿𝗶𝗻𝗴 𝗯𝘆 𝗗𝗲𝗲𝗹𝘆𝗻 𝗪𝗮𝗹𝘀𝗵
I love how light and easy this would be to wear, but it packs a massive statement punch. So clever, it would be a great talking piece!
3. 𝗔𝗻𝗴𝘂𝗹𝗮𝗿 𝘀𝗹𝗶𝗰𝗲 𝗰𝗹𝗮𝘄 𝗻𝗲𝗰𝗸𝗹𝗮𝗰𝗲 𝗯𝘆 𝗛𝗼𝗹𝗹𝘆 𝗦𝘂𝘇𝗮𝗻𝗻𝗮 𝗖𝗹𝗶𝗳𝗳𝗼𝗿𝗱
Love, love, love the optical illusion of this hand painted resin piece to look like lovely chunky jewels, and the detail is mwah!
4. 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝗯𝗿𝗼𝗼𝗰𝗵 𝗯𝘆 𝗟𝘂𝗰𝘆 𝗠𝗮𝗿𝘁𝗶𝗻
You've gotta love a statement brooch on your coat - and this one is so utterly gorgeous and sculptural.
5. 𝗥𝗶𝗻𝗴 𝗺𝘆 𝗠𝗶𝘀𝘂𝗻 𝗪𝗼𝗻
I tried one of Misun's rings on 𝗹ast year and adored the way 𝗶𝘁 caught the light!
6. 𝗙𝗮𝘂𝗹𝘁 𝗹𝗶𝗻𝗲𝘀 𝗻𝗲𝗰𝗸𝗹𝗮𝗰𝗲 𝗯𝘆 𝗥𝗵𝗼𝗻𝗮 𝗠𝗰𝗰𝗮𝗹𝗹𝘂𝗺
I fell in love with Rhona's work since I first saw it at Goldsmith's Fair last year. So utterly gorgeous and tactile.
7. 𝗘𝗻𝗮𝗺𝗲𝗹 𝗱𝗼𝗺𝗲 𝗿𝗶𝗻𝗴 𝗯𝘆 𝗙𝗶𝗼𝗻𝗮 𝗠𝗮𝗴𝘂𝗶𝗿𝗲
I think we're all in need of some sunshine right now, and this ring makes me think of a sunny beach.
8. 𝗖𝗮𝗺𝘂𝗿 𝗯𝗿𝗮𝗰𝗲𝗹𝗲𝘁 𝗯𝘆 𝗘𝗺𝗶𝗹𝘆 𝗧𝗵𝗮𝘁𝗰𝗵𝗲𝗿
This chunky piece feels utterly luxurious and a classic.
9. 𝗕𝗮𝗻𝗴𝗹𝗲 𝗯𝘆 𝗝𝗮𝗻𝗲 𝗔𝗱𝗮𝗺
What a statement and such beautiful colours!
10. 𝗕𝗿𝗮𝗶𝗱𝗲𝗱 𝗵𝗼𝗼𝗽𝘀 𝗯𝘆 𝗘𝗺𝗺𝗮 𝗖𝗮𝗹𝘃𝗲𝗿𝘁
I'm a huge hoop lover and these are so unique.

𝗪𝗵𝗶𝗰𝗵 𝗽𝗶𝗲𝗰𝗲𝘀 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗰𝗵𝗼𝗼𝘀𝗲?

M O N D A Y A C C O U N T A B I L I T Y What are

M O N D A Y A C C O U N T A B I L I T Y

What are you going to achieve this week?

I find it’s usually a good idea to tell as many people (and write down) your goals, as this helps you to stick to them!

This week I’m working on creating an email course and planning the launch for January. This will obviously be around my usual coaching and Pinterest management work, so I have to be focused and committed to make it happen!

Tell me your goals for this week in the comments (or DM me if you like!)

Y O U R C H R I S T M A S L I S T It’s defin

Y O U R C H R I S T M A S L I S T

It’s definitely approaching that time of year when you write your Christmas list!

So what are you asking Santa for this year? 🎅

A new torch, a rolling mill, good old socks and chocolates or simply some peace and quiet (or all the above?! 😂)

Me? I think I’ll go for all of them!

Tell me what you’d love this Christmas under your tree? (It can be as crazy or unrealistic as you like!)

Q. W H E N H A V E Y O U F A I L E D ? A. Ne

Q. W H E N H A V E Y O U F A I L E D ?

A. Never. Failure doesn’t exist. You just haven’t got where you want to be yet.

That’s all.

W H A T K E E P S Y O U G O I N G ? This last

W H A T K E E P S Y O U G O I N G ?

This last year has been pretty tough, you may have noticed?

Only kidding 😉! Of COURSE you’ve noticed, you’ve lived every second of it.

In fact if owning a business is hard, then this year is taking it to a whole new level.

If you get through this, I think it’s safe to say you’ve got a pretty resilient business.

But how can you make it through when the chips are down and you feel like chucking in the towel?

You need to know ‘your why’.

It’s not enough to ‘quite like making jewellery’. It’s not even enough to ‘really like making jewellery.’

No, to survive the toughest of times you’ve got to have a burning desire to serve your customer and a reason you NEED to do it. It’s what makes you do the things you really don’t want to, work those extra hours and go the extra mile.

The only way of succeeding is to really KNOW your BIG WHY.

My big why is to serve jewellery designers and grow awareness of the jewellery industry. (As well as to make my kids proud).

What’s your big why? What helps you to carry on through the tough times?

W H A T ‘ S O N Y O U R P A D? Don’t you

W H A T A R E Y O U M A K I N G ? What a week,

W H A T A R E Y O U M A K I N G ?

What a week, what with lockdown, a new US President and Christmas prep, it’s been full on to say the least.

But there’s nothing like making as therapy - and make you forget the world around you.

What are you making this weekend?

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