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VICTORIA BROWN
VICTORIA BROWN

Juice for your creative business

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the_victoriabrown

🥤JUICE FOR YOUR 𝘾𝙍𝙀𝘼𝙏𝙄𝙑𝙀 BUSINESS
📍Solihull
Let’s GO, makers, designers and creatives!
🎄XMAS EMAIL WORKSHOP👇🏻👇🏻👇🏻

VICTORIA BROWN
UPDATE: This mini masterclass has now been resch UPDATE: This mini masterclass has now been rescheduled to 11am on Friday 29 October, so I’ll catch you then! ************ CHRISTMAS!! It’s coming fast, and while it’s a bit too late to completely overhaul your biz now to encourage more sales, there is definitely still time to make a few tweaks to get some quick wins and give your sales a boost! Want to know more? I’m going live right here on Instagram TOMORROW for a FREE mini masterclass on my top 3 strategies for boosting Christmas sales - don’t miss it! It’s at 11am on Friday 15 October - press the save button on the bottom left hand side if you’d like to save this post and remind yourself - this is not one to be missed! See you there 👋🏻
AUTUMN FEELS 🍁🍂🍁 Autumn’s here, can yo AUTUMN FEELS 🍁🍂🍁 Autumn’s here, can you believe it?! 😱😱😱 Are you a lover of this time of year, or do you prefer the spring blooms? And… is it too soon to mention the C word (Christmas) yet?!
WOOHOO! We've seen the return of @craftfestival, WOOHOO! We've seen the return of @craftfestival, @goldsmithsfair and this weekend sees the return of @greatnorthernevents... (as well as many, many more events across the country) that it's tempting to ditch the email list. Yes, selling in person is great - people can meet you and actually see and touch your products - but it shouldn't replace selling online - instead, the two should go hand in hand (like salt and vinegar on your chips). Many people don't buy the first time they see you, so what better way to serve them than giving them the option to stay in touch via email... don't feel icky about this...you're providing them A SERVICE! FOR FREE! You can find out more about how to do this on my blog post, "How to grow your email list at events," the link's in my bio. See you around!
𝗦𝗣𝗢𝗧𝗟𝗜𝗚𝗛𝗧 𝗢𝗡: 𝗔𝗟𝗜𝗖𝗘 𝗙𝗥𝗬 Yup, it's that time again, when I get the privilege of profiling another amazingly talented maker on my blog. This week we're talking to @alicefryjewellery who tells us why she works with niobium (and what it is), why she has a passion for Sheffield and Derbyshire and her love for minerals and crystals (which inspire her work - just check out some of the gorgeous pieces when you swipe across). To read the whole story just click on the link in the bio - where it says ‘spotlight interviews’. Enjoy! And if you'd like to be featured on the blog, just let me know 😁 #jewellerydesigner #jewellerydesigners #maker #workbench
DITCH THE EMAIL... Well, that's one way to go...a DITCH THE EMAIL... Well, that's one way to go...after all, it takes way less time than planning your social media posts and is waaay more effective at connecting with your audience...and the social media outages are pretty fun, right? Ok, ok. I'm just messing with you! I'm a huge advocate of connecting with your customers by email as it can...save you time, make sales easier and give you control! Contrary to popular belief, email does NOT take more time and can actually be really easy when you know how. And it won't bug your customers...as lo ng as you serve them well in your emails. Seriously, this week was a sobering warning that we are NOT in control of our social accounts, so what are you doing to take back control of your business? Please, please, please make dusting off your email list a priority...and I promise you, your business will benefit and it won't be as hard or scary as you think. For some free email tips…...sign up to my email list. You'll regularly get exclusive tips about your email list and other business inspiration to give you juice for your creative business. The link to sign up is in my bio…see you in your inbox! @craftfestival @findamaker
MY ACCIDENTAL RE-BRAND… The final part of the p MY ACCIDENTAL RE-BRAND… The final part of the puzzle - and a first glimpse of my new brand (or should I say the first glimpse of my visual brand identity. For a brand isn’t just a logo, a colour palette or a font… that’s just the visual representation of it. To explain it better… your brand is actually invisible….it’s a FEELING that someone gets about you or your business. Harnessing the power of your brand can be so effective to the growth of your business… but NOT if you simply choose a logo and a colour palette and have no thought to what goes on below the surface. Brand beauty is more than skin deep! Which is why, I changed my brand identity - even though I had absolutely no intention of changing it! I was happy with the old one, it was a lot of work to change, I mean, why would I bother? But because I was needing some clarity on the direction of my business, I explored and went deeper on my brand values. Nothing else was going to change. Except when I went deeper, I realised the outside brand didn’t reflect what was underneath 😱 the values I felt represented my business were not there in my colour palette, my logo and my fonts. And so a whole. New. Visual. Identity was born! Which just goes to show how important it is to establish your values, BEFORE your logo! If you need more help establishing your brand values then my free marketing plan challenge (link in the bio) can guide you through it. And I’ll also be explaining more about how I came up with mine in my next email - to get it you can sign up via the link in my bio. ☺️ How did you come up with your brand values? Do you even have any?
…almost there… …almost there…
😄 😄
…a little teaser… …a little teaser…
…something’s coming…. …something’s coming….
Hmmm… Hmmm…
DO YOU OVERCOMPLICATE THINGS?⁣ ⁣ This is somet DO YOU OVERCOMPLICATE THINGS?⁣ ⁣ This is something we ALL have a tendency to do - but why do we do it?!⁣ ⁣ Why is it that we value what knowledge, skills and opportunity we have at our fingertips, so much more less than the skills of others? (Or is it just me?!)⁣ ⁣ Sometimes, if we're feeling overwhelmed, it's a great idea to look at what we can do to simplify our businesses, and our lives.⁣ ⁣ Sometimes, the most obvious and easiest solution is right under our nose. Which is why, before you sign up for the most complicated version of something, take a look in your own backyard and go for the LOW-HANGING FRUIT FIRST!⁣ ⁣ What do I mean by low-hanging fruit? Well, I'm talking about those QUICK WINS - the easiest way to set up your website, the easiest way of selling your goods, whether you already know someone that might be able to help you do something, what knowledge do you already have that can help you? ⁣ ⁣ Sometimes we think we have no resources, but when we get thinking it can be surprising what we actually already have at our fingertips.⁣ ⁣ When I was starting out in the media many years ago, and looking for work experience, it may sound crazy but I completely forgot that I had a cousin who was the editor of a newspaper. Crazy, but true! When I had applied for everything the hard way, and not succeeded, I realised I'd missed the easiest and most obvious answer! ⁣ ⁣ I ended up getting two different placements and bagging a place on the course of my dreams leading to a career in Broadcast Journalism.⁣ ⁣ Have a think about your existing networks, and how can they help you?⁣ ⁣ As small business owners, we all have limited time, so let's not overlook the easiest solutions we have available to us!⁣ ⁣ Is there any low-hanging fruit in your business - any quick and easy wins that you might have missed?
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