small business

  • Crafting Your Brand Story: A Guide to Success

    Feeling stuck in your business? Ready for the next level? Maybe decisions feel impossible to make, or you’re not attracting those dream customers you’ve been hoping for. Worse still, you might feel unsure about what you even do and stand for anymore. If any of this rings true, I’ve got news for you: the answer […]

  • Why Knowing Your Values is a Game-Changer

    Ever felt like you’re just missing ‘something’? Job for life? Never my style. I worked at the BBC for 8 years, before moving on, and it was the same when I moved into Corporate Communications, another 8 years later. It wasn’t that I didn’t enjoy those roles, I did. And I performed them well – […]

  • What the Olympics teaches us about storytelling

    It was the same feeling I had the day after I finished panto. Once I’d hung up Hans’ tunic and hot pants for the last time, after months of rehearsing and performances, it took time to adjust back to ‘real life.’  And the same when I binge watched Ted Lasso in just a few days.  […]

  • How to use your stories to sell more stuff.

    Storytelling. We’ve all heard about the power of telling stories in your business. But it can all be a bit of a mystery how the paloozas to use them to actually help you sell stuff. And where the heck are these stories anyway? Are they all hiding under a rock somewhere dancing to Harry Styles […]