Give your case studies superpowers...
The biggest battle in business? Getting potential customers to trust you enough to do business with you and showing them you ‘get’ them.
The best way to do this?
To tell the stories of the transformation you’ve already taken customers through.
Customers just like them,
The problem is, that your customers don’t really know which bits of their story to share. They think you’re amazeballs, but they don’t really know what to say in a testimonial to help you attract new customers.
And you’re usually too close too see it (or feel too awkward to ask for allll the details).
That’s where I come in.
Introducing
CUSTOMER CASE STORIES
This is the one where an experienced journalist/comms expert/coach comes in and does the heavy lifting for you on your in-depth case studies.
These are not just any case studies.
These ones have superpowers. They’re designed to show off your fabulous-ness.
After just 30 mins chatting with one of your customers, using my journalism and coaching skills, I’ll craft an optimised and powerful case story (usually around 2 pages long), which can be used in its entirety, or used as bite sized chunks across your different platforms.
You’ll end up with a powerful and persuasive case study which is designed to connect with your customers in a deeper way (way better than plonking a few random comments someone’s given you on an email) and actually get you more sales…effortlessly.
And your customer will get a mini-session with me thrown in for free (which they always say they really enjoy!)
Here's what you'll get:
- A full, in depth customer case story document carefully crafted by an experienced journalist/comms expert and coach, who knows what questions to ask to get you the best result.
- A testimonial toolkit for your content, which you can pull from for different platforms.
- A deeper understanding of what motivates your customers, which you can use in your future marketing and communications.
- More knowledge on the language your customers use, which you can use going forward to connect more powerfully with your customers.
Happy customers:
“The customer case studies that Victoria creates are so powerful and really are fantastic for showcasing what our business can do to help charities and small business owners who are feeling overwhelmed.
“They really help us to demonstrate to our potential clients what we can do, and they help overcome any concerns or objections they may have.
“What makes them especially powerful, is (because of her background in journalism, comms and coaching) she knows how to drill down into our client’s story, and pull out the juicy nuggets, which she knows will resonate with future potential customers.
“When Victoria writes up the case studies, she really thinks about the impact on the reader – so they really feel understood and can identify with the challenges that were experienced and can put themselves in their shoes.”
Joanne Manville
The Indispensary Ltd
Your questions answered:
A Customer Case Story is a more in-depth customer testimonial that goes deeper than a regular case study or testimonial. It’s designed to really get to the heart of why that specific customer decided to work with you and the benefits they’ve got out of that – which makes them much more persuasive than a normal testimonial when you use them in your content.
It’s getting harder to stand out online…you may have noticed. And unfortunately, there’s a lot of fraudsters out there, which makes people (quite rightly) picky about who they work with and not know who to trust.
Getting great testimonials is a very effective way of building trust, connection and giving people a glimpse of how you work, before they commit to working with you.
The only problem is, you have to put the right thing in a testimonial to attract more of your dream customers, and if they (or you) aren’t comms experts, it’s hard for them to know what to say in that testimonial.
The beauty of getting someone like me to create the case story for you, is that I have the skills and knowledge to dig down to get all the juicy nuggets of that story and I can frame it in a way that will appeal to your potential customers.
The result? A powerful case story to use across your platforms to effortlessly attract new customers.
All you have to do is book in your case story, set up a meeting with me and your chosen lovely customer (giving me a few details about them) and then wait for your finished case story to arrive in your inbox.
You (and your customer) also get the chance to make any tweaks before we finalise the case study and sign it off.
Yes, all sessions are done virtually. I usually record them on Zoom, so that I can refer to the interview as I’m writing up the case story for you.
Your customer just has to agree to do the interview, and then spend 30 mins on Zoom with me.
Most of them say they really enjoy the process, as it gives them a chance to reflect on their own business!
One Customer Case Study is just £250.
If you book in four in one go, I’ll do a special price of £950.
Like any business decision, it’s an investment, and one that can quickly make a difference to your sales and marketing process.
Great! Just drop me a line here to book in your Customer Case story and we can get the ball rolling.
