I mean, you know it’s important, but WHAT on earth are you supposed to put on it? Is it a bio? Is it supposed to be formal? Is is supposed to be a chat?
I used to wonder all that too. As a jewellery designer, I would be sooo confused about what exactly I was supposed to write. I got into a mindset where I was so tense, I went into this weird formal style of writing, that totally didn’t CONNECT with my customers.
And then I realised. My about page isn’t about ME at all! I suddenly realised that I could actually use all my years of communication and marketing experience to approach this in a completely different way. A way that not only connects with my customers once. But also brings them on a journey with me, so I can serve them even better in the future.
You might think your shop is the most important page on your website. And you’re right. It IS important. But your about page can make or break a good first impression with your potential customers…
Your about page is one of the most visited pages on your website. It’s usually the place a potential customer will come and take a look when they’re deciding if your brand is a good fit. Don’t waste that first impression.
Customers are just not going to buy from you unless they think you’re the real deal. Your about page is the perfect opportunity for you to show them not only that you’re genuine and reliable, but that you’re a real person with a story.
People buy from people. FACT. Huge brands know this – it’s why they pay a fortune to put celebrities at the front of their brand. But you already are a person that your customers can connect with. Your about page is the perfect place to show the real you.
I’ve put together a focused live training course to help you rock your about page. It will take you through step-by-step how to write the perfect about page for your business. A page that will not only help you connect more deeply with new and existing customers, but turn them into long-term fans of your brand…bringing longevity to your business.
There are currently no about page trainings scheduled. But if you’re interested, drop me a line and I’ll let you know once I publish the date of the next training.
“The fact that my about page is about my customer and not about me was a revelation! It seems obvious when you say it, but I hadn’t been thinking that way at all.”
“Victoria showed me a way of approaching an age old website must have in a new and interesting way.”
“This short course has given me fresh and exciting ideas to update, not just my about page but all of my online content – It is a great benefit to have guidance from an expert marketer that has first hand experience working as a jewellery designer-maker within our industry”
“The (Rock your about page) course was really useful.
“It was delivered very effectively and everything explained well, with time for questions afterwards. The provision of a workbook was a great addition to be able to come back to the course going forward.”
“I’ll definitely use the information in the future, and Victoria had some excellent insights.”
“The course was very well laid out, making it easy for my artist brain to follow and understand. Plus her voice and lovely accent are really pleasant to listen to.
I’ve taken other summits and webinars, but this one was actually helpful.”
“Victoria delivered the session (Rock your about page course) with passion and conviction and it was evident that she has the knowledge and experience that you would expect from such a course.
“The content of the course was an eye opener but breaks it down into bite size instructions and advice, which makes the daunting process so much more approachable.”
“Victoria is very humble and her specific focus on the existing (Instagram) account and how to make changes were invaluable.
“Marketing coaching can sometimes be a little too intense, but Victoria’s natural and relaxed way made it a really enjoyable experience.”
There are currently no scheduled about page trainings, but let me know if you’re interested and I can put you on a waiting list.