Learn the magic of Brand Storytelling to elevate your brand and help it stand out from the crowd: using Brand Story Canvas, Brand Archetypes.
Ever wondered why Lara Looloo (change as appropriate) ends up getting all the exciting opportunities, guest panel invites and plum pick of the jobs, when you’re just as good as her? Because Lara has built up her Personal Brand and is now reaping the benefits. You don’t have to be the BEST in your field […]
You’ve done a gazillion hours of research, and you’ve finally got your dream website developer lined up and ready to go. You’ve seen the work they’ve done for other businesses, and you can’t wait to upgrade your own website (because your current one’s looking a bit embarrassing tbh). It’s so, so tempting to just press […]
A winning customer campaign I was hankering after something special to fill my belly, after 62 laps of the pool. And my usual bowl of homemade granola simply wasn’t going to cut it. So, off to Waitrose for a fresh and bouncy Pain au Chocolat for me on the way home. (the time I spent […]
Feeling stuck in your business? Ready for the next level? Maybe decisions feel impossible to make, or you’re not attracting those dream customers you’ve been hoping for. Worse still, you might feel unsure about what you even do and stand for anymore. If any of this rings true, I’ve got news for you: the answer […]
“I don’t have a story.” That’s what I hear from people when I meet them at events. Even the most inspiring people you can possibly imagine just don’t find themselves interesting or worthy. Fact. You see, we never see our own stories – just like we very often don’t value ourselves as much as we […]
