I know, I know, I know what you’re going to say.
You’re thinking, “ANOTHER platform Vicki? I can’t be learning ANOTHER platform. And why do I need Instagram reels anyway?”
And I know. Because that’s exactly what I thought too.
I didn’t have time for another platform. I didn’t want to have to learn something new.
That’s exactly why I put together my ‘REELS MADE SIMPLE‘ guide for you…because it’s exactly what I needed when I started on reels!
But I decided to grit my teeth and give it a go anyway. And I’m sOOO glad I did. Because I found out not only are they an INCREDIBLE business tool (which I already suspected), but I also found out they’re incredibly fun!
So here are the reasons I think you should be doing reels. Like RIGHT NOW. No excuses. And no ifs or buts. Seriously. You really don’t want to miss the boat on this one.
1.REELS ARE MINI-ADS FOR YOUR BUSINESS
This is the thing that really surprised me about Instagram reels. Is how DIGESTIBLE the information is for your audience. Here’s what I mean: Your followers have to make an EFFORT to actually read your posts. It takes them time, and they have to actively seek them out. However, reels are just there and are so easy to watch.
They suck you in on your feed, and they will do the same to your customer. Whatever the message you want to get across on your reel…say for example it’s that all your pieces are handmade…you almost certainly will be able to get that message over more easily in a reel than you would in a written post.
2. REELS ARE FUN TO WATCH
How much fun are reels to watch? I mean how easy is it to get sucked into the reels on your search page? Well, your customers love watching them too! They want to be entertained by you on reels, so make sure you’re serving your customers and give them something to make them smile!
There are so many effects and with a bit of creativity the possibilities really are endless.
3. USING REELS GETS YOU ALGORITHM POINTS
I know, because I’ve been testing it, and using Instagram reels definitely gets you more engagement overall on your Instagram account. There’s no doubt about it, that since I started using reels, I’ve been seeing more engagement across my Instagram posts.
Why is this? Well (at the time of writing anyway) reels is Instagram’s new baby and they want YOU to use reels. So they give people anyone that embraces their new features more visibility as a kind of reward. At the moment, that’s reels, but it might not always be that way, so you’ve got to start using them NOW to get the benefits.
4. REELS ARE FUN TO MAKE
Yes, really and truly. If you have a creative bone in your body, I almost guarantee you will enjoy making reels, once you get started. It’s actually quite addictive (honestly!)
And I’m really quite surprised I’m saying this, (I was so petrified of reels that I didn’t even attempt to make one for two months), but once you figure it out it really is fun! That’s exactly why I decided to put my guide together on how to make a reel, as I didn’t want the tech to hold you back from creating your first reel. It’s not the most intuitive of platforms, but it’s actually not that complicated once you get going. If you want to get hold of the guide you can get it here.
5. REELS GET A LOT MORE VIEWS THAN ANY OTHER TYPE OF VIDEO ON INSTAGRAM
Yup. You know how IGTV gets you lots of views…well reels, blows IGTV out of the water. So far, I’ve got more than 5 times the views of my highest performing IGTV video on one of my reels…and a few weeks later, I’m still getting people viewing them. This means they have longevity. And the potential to reach a wide audience.